PHTOBYA was born from a project and a dream. In a world increasingly dominated by fast-fashion — by the continuous turnover of objects in search of something that each time represents us better than the previous purchase — PHTOBYA chooses the opposite direction: to make glasses that, for their quality, last over time and accompany the client on their own long journey.
Every PHTOBYA frame is designed to highlight not only the face, but also the personality, the individuality and the nature of whoever wears it. Attention to detail and the care with which every particular has been designed, made and personalized are the invisible but perceptible signature of every piece.
The brand's mission starts from something sincere: a gift made first of all to oneself. An object that tells of those small pleasures we all need to enjoy moments of quality life — something that stays in memory and in time, as a precious trace of what has value in one's own story.
Every PHTOBYA pair is a small luxury that combines the elegance of an object made with the most careful Italian aesthetic canons with the value of something built to the highest quality standards. As the Kahlil Gibran quote that inspires the brand says: 'Beauty is eternity contemplating itself in a mirror — and we are eternity and the mirror.'