Guccio Gucci opened his leather goods shop in Florence in 1921. For decades the brand built a reputation based on the quality of its leatherwork and on a symbol — the interlaced double G — that became one of the most recognizable logos in the history of fashion.
Gucci eyewear has gone through many different seasons, reflecting the creative directors who have followed one another. Tom Ford in the 1990s brought the brand to a new peak of glamour; Alessandro Michele, from 2015 to 2022, created an eclectic and deliberately excessive imaginary that captivated an entire generation.
Gucci frames can be discreetly refined or flamboyantly eccentric — often both at once, depending on the collection. The double G remains the common thread.
Today Gucci is one of the most powerful luxury brands in the world, with eyewear production that covers every segment of the premium market.