Pierre Balmain opened his fashion house in Paris in 1945, just as the war ended, with the declared intention of giving women back the femininity and luxury that the years of conflict had taken away. The Balmain style was immediately recognizable: structured shoulders, defined waist, a silhouette that conveys power.
Balmain eyewear takes up these codes: bold shapes, substantial frames, details that quote the maison's golden buttons and iconic chains. It is not for those who want to go unnoticed.
With the arrival of Olivier Rousteing as creative director in 2011, Balmain became the favourite brand of a new generation of luxury consumers, amplified by social media and a very contemporary visual language.
The eyewear reflects this trajectory: younger in attitude, unchanging in its ambition for elegance.