Maui Jim started in the 80s as a small company selling sunglasses on Ka'anapali Beach in Lahaina, Maui. Seeing a need in the market for technology that could protect eyes from intense glare and harmful UV while bringing the brilliant colors of the island to life, the revolutionary PolarizedPlus2 lens was engineered.
What began as a Classic Collection of seven styles has evolved into over 125 styles of sunglasses, all polarized and protecting from 100% of harmful UVA and UVB rays. The original office is located in Lahaina, Maui, where Maui Jim still designs and tests all of their sunglasses.
The brand's philosophy is inspired by the beauty and culture of Maui: to spread aloha through vivid color, clarity, and detail. Maui Jim believes color and light are the key to human experience — their sunglasses show the full spectrum, so you can see the world like you've never seen it, in all 16,777,216 hues of beautiful color that surrounds us every day.
In 2022 Maui Jim became part of Kering Eyewear, which belongs to the global luxury group Kering. A recognition that confirms the quality and innovation of a brand that has always promised one thing: to make your life brighter so you see the colors of your world at their best.