Out Of
“We help everyone improve their outdoor performances through science.”
Out Of was founded in Italy in 2017 by three siblings passionate about outdoor sports: Federico, with a degree with honors in Physics, Roberto, industrial designer, and Laura, graphic designer. No big investment, no sector study: just the conviction that things could be done in a better way. The company was literally born in a bedroom, with a precise goal: to help enthusiasts reach new levels of performance through science.
From small handcrafted innovations to technologies developed in high-tech laboratories — with white coats, 3D scanners, 3D printers, spectrophotometers, luxmeters, wave generators, electric welders — Out Of pushes the boundaries of what's possible every day. The crown jewel is the patented IRID® electronic lens: a technology that self-regulates in response to light, developed with the physics department of the University of Milan.
The results are impressive: from the Silmo d'Or to the Amazon Launchpad Innovation Awards, through numerous Red Dot and ISPO Awards, Out Of products have received the most important prizes in the world in the fields of sport, optics and design. In 2021 Out Of became a benefit corporation and in 2024 obtained B Corp certification — confirmation that doing business well and doing business responsibly are not mutually exclusive.
In 2020 Out Of opened its story to the public through two equity crowdfunding rounds, raising over 10 million euros from more than 800 shareholders — the largest equity crowdfunding round ever done in Italy. A collective story, made of people who share a vision: using science to help everyone improve their outdoor performances.