Theo was born in 1987 in Antwerp, Belgium, from the vision of Patrick Hoet and Wim Somers. In a sector dominated by sober and conventional frames, Theo deliberately chooses the opposite path: bold colors, extravagant shapes, unusual materials and a sense of humor unprecedented in eyewear. The brand's motto — 'theo loves you' — is not a marketing gimmick: it is an authentic philosophy.
Every Theo collection is a creative act inspired by the world of art, graphic design, architecture and pop culture. The frames carry names like 'Tubes', 'Friskos', 'Make Up', 'Toppings' — each with a precise narrative and an immediately recognizable visual identity. Theo doesn't make glasses for those who want to go unnoticed.
Production takes place in Belgium and Europe, with artisanal care that happily contrasts with the brand's irreverent aesthetic. The materials are of excellent quality: Italian acetate, precious metals, custom-designed hinges. Theo's eccentricity is never superficial — it is built on solid foundations.
Today Theo is distributed in over 60 countries worldwide, with a network of over 2,000 selected opticians. It is one of the few brands in the world that manages to be simultaneously niche and global, artisanal and pop, serious in its craft and playful in its soul.